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Why Most People Don't Need Another Logo
The problem is rarely branding. The problem is usually clarity.
When founders come to me and say they need a rebrand, I always ask the same question.
What problem are you actually trying to solve?
Nine times out of ten, the answer reveals something different.
They don't have a branding problem.
They have a clarity problem.
They're not sure who they're building for. They haven't defined what makes them different. They haven't decided what they actually stand for.
A new logo will not solve any of those things.
Clarity comes first. Brand follows.
Get clear on what you're building, who it's for and why it matters.
The logo is the last thing you should be worrying about.
Wale Edeh
Founder, Built by Wale